When Beats by Dre and UNDFTD teamed up to launch the Powerbeats 2 headphones, they tapped rising star Travis Scott to bring the campaign to life.
Performing his manifesto track NEVER CATCH ME a cappella, the edit had to supply its own rhythm and flow as visual accompaniment. We delivered the short film along with Instagram cuts for a campaign that included, among other highlights, a building-sized screen in Times Square. Edited by STACK.