Merritt has been leading the world of high-end interior woodwork for over fifty years. Constant innovation has kept them far ahead of the pack. Our job was to create a brand film that embodied this idea, and showed how Merritt's leadership would continue well into the future.
STACK partnered with The O Group to create the brand film DAWN. Shadows and moving light imply progress and growth; the dawn of the next century of woodwork. Macro photography emphasizes the unique touches and impeccable craftsmanship that sets Merritt apart.
Produced and edited by STACK.